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LG OLED77B36LA.AEK TV 195.6 cm (77″) 4K Ultra HD Smart TV Wi-Fi

Part No:
OLED77B36LA.AEK
exc VAT
£2,506.70
£3,008.04
inc VAT
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LG OLED B3 77 4K Smart TV

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Non-Returnable*

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*This item is non-returnable and non-cancellable due to customisation or built to order.

SKU: OLED77B36LA.AEK Category:

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Description

Intelligent processor for optimised pictures and sound
LG OLED B3 features the new α7 AI Processor Gen6, the brain of the TV. This intelligent processor intuitively ensures optimised picture and sound quality and delivers image enhancement through AI Super Upscaling. It will also upscale audio for a more cinematic experience.

LG SELF-LIT OLED technology
LG self-lit OLED is the pinnacle of TV technology. All of the screen’s pixels are self-lit allowing for perfect contrast, 100% colour accuracy and volume, and the sharpest pixel-perfect details, creating an astonishing viewing experience. LG OLED enables uncompromised picture quality at any viewing angle so everyone in the room can enjoy the same stunning images regardless of where they sit. OLED technology also provides a safer and more comfortable viewing experience thanks to its flicker-free technology and certified low blue light levels. This means less fatigue to your eyes during those boxset marathons, nail-biting championship games and intense gaming sessions.

Smart Platform
LG OLED B3 features webOS, LG’s smart platform which hosts a huge variety of the best streaming services – including Freeview Play, NOW, Netflix, Prime Video, Disney+ and more – while making browsing and searching for what to watch completely hassle-free, even through voice control. New Quick Cards make it easy to find what you want based on interest – be it Gaming, Sports, Music or even Home Office. The smart platform is controlled with the LG Magic Remote, plus you can also use the LG B3 to control your smart home with built-in Alexa.

Intense Cinema experience
LG OLED transports the most immersive cinema experience directly to your home. Exceptionally sharp pictures, crystal-clear sound and perfect black levels plus Filmmaker Mode, deliver movies as the director intended. Dolby Vision and Dolby Atmos provide awe-inspiring drama to every genre – with incredible colour and contrast plus 3D surround sound – delivering the ultimate in full audio-visual immersion.

Responsive Gaming experience
LG OLED B3 is designed for next generation consoles, boosting your competitive edge with an incredible 0.1ms response time and low input lag. The B3 is loaded with all the pro-tools you need to dominate, such as 4K@120Hz, VRR, ALLM and eARC as specified in HDMI 2.1, plus G-Sync, FreeSync, Game Optimiser and HGiG which are all integrated and ready out-of-the-box. Plus there’s easy access to Twitch on LG’s webOS smart platform.

Exceptional sport experience
LG OLED delivers you the realism and intensity of the sports stadium experience at home, with uncompromised picture quality at any viewing angle regardless of where you are sitting. Exceptional picture quality with immersive sound (AI sound Pro) is enhanced by the smoothest motion (OLED Motion) so no matter how intense the action is, OLED keeps every detail of the game in diamond sharp focus.

Cutting-edge design
Exceptional technology and incredible viewing experiences expertly housed in an extremely thin design. The LG B3 TV merges seamlessly and elegantly into any space in your home.

LG Soundbar synergy
Pair with a compatible LG Soundbar to enjoy a seamless, connected experience with enhanced sound. WOW Orchestra utilises TV and Soundbar speakers simultaneously for an optimised experience. WOW Interface takes the hassle out of tuning your audio, using Soundbar mode controls and super-accessible TV remote and on-screen menus.
*WOW Orchestra feature enabled via TV sw update Mid 2023
Compatible LG soundbars (2022 models will receive features via sw update early 2023);
WOW Orchestra: S95QR,S80QR,S80QY,S75Q,USC9S,USE6S / WOW Interface: S95QR,S80QR,S80QY,S75Q,S65Q,S60Q,S40Q,USC9S,USE6S

Sustainability
LG OLED TVs are significantly more eco-friendly than the LED equivalents. OLED uses less plastic and fewer hazardous materials. OLED is officially a Low Hazardous product and rated Excellent in recycling efficiency.


Feature Feature Value
Display diagonal 195.6 cm (77″)
HD type 4K Ultra HD
Display technology OLED
Native aspect ratio 16:9
Tuner type Analog & digital
Auto channel search Yes
Smart TV Yes
Operating system installed WebOS
Operating system version 23
Screen mirroring Yes
Apple AirPlay 2 support Yes
Video apps All 4, Amazon Prime Video, Apple TV, BBC iPlayer, BritBox, Chili, DAZN, Disney+, Freeview Play, ITV Hub, My5, NOW TV, Netflix, Rakuten TV, Twitch, YouTube
Music apps Amazon Music, Apple Music, BBC Sounds, Deezer, Spotify, Tidal
Sports apps DAZN
Number of speakers 2
RMS rated power 20 W
Audio decoders Dolby Atmos
Sound modes AI Sound Pro, Clear Voice Pro
Enhanced Audio Return Channel (eARC) Yes
Audio system Dolby Atmos
Wi-Fi Yes
Bluetooth Yes
Wi-Fi Direct No
Miracast Yes
VESA mounting Yes
On/off switch No
Stand type Center stand
High Dynamic Range (HDR) supported Yes
High Dynamic Range (HDR) technology Dolby Vision, High Dynamic Range 10 Pro (HDR10 Pro), Hybrid Log-Gamma (HLG)
Game mode Yes
Subtitles function Yes
Dolby Vision Yes
Ambient light sensor Yes
Backlight dimming technology Local Dimming
Picture processing technology LG AI Picture Pro
Dimming type Pixel Dimming
Processor cores 4
Multi-screen Yes
AMD FreeSync Yes
NVIDIA G-SYNC Yes
4K Ultra HD upscaling Yes
Auto standby Yes
Parental control Yes
USB recording Yes
DVD player No
HDMI ports quantity 4
Common interface (CI) Yes
HDMI version 2.0/2.1
Audio Return Channel (ARC) Yes
Ethernet LAN (RJ-45) ports 1
Component video (YPbPr/YCbCr) in 0
Composite video in 0
Composite video out 0
Digital audio optical out 1
Digital audio coaxial out 0
Digital audio coaxial in 0
RF ports quantity 2
RF input 2
RF output 0
Voice control Yes
Electronic Programme Guide (EPG) Yes
Picture-in-Picture Yes
ECO mode Yes
Auto power off Yes
Sleep timer Yes
On/Off timer Yes
Firmware upgradeable via Auto upgrade wizard, Network, USB
Works with Amazon Alexa Yes
Works with the Google Assistant No
Works with Samsung Bixby No
Power consumption (typical) 131 W
Power consumption (standby) 0.5 W
Energy efficiency class (SDR) F
Energy efficiency class (HDR) G
Energy consumption (SDR) per 1000 hours 131 kWh
Energy consumption (HDR) per 1000 hours 219 kWh
Power consumption (sleep) 0.5 W
Energy saving mode Yes
Energy efficiency scale A to G
Width (with stand) 1723 mm
Depth (with stand) 270 mm
Height (with stand) 1043 mm
Weight (with stand) 30 kg
Width (without stand) 1723 mm
Depth (without stand) 55.3 mm
Height (without stand) 992 mm
Weight (without stand) 26.7 kg
Stand width 74.9 cm
Stand depth 27 cm
Screws included Yes
Quick installation guide Yes
Quick start guide Yes
User guide Yes
Manual Yes
Package width 1879 mm
Package depth 285 mm
Package height 1130 mm
Package weight 42.8 kg
Package type Box
Mounting kit No
Cables included AC
Remote control included Yes
Remote control type Magic Remote
Smart Remote included Yes
E-manual Yes
DisplayPorts quantity 0
3D No
Wall bracket No
Motion control No
Batteries included Yes
No gap wall-mount No
Near Field Communication (NFC) No
Apple HomeKit support Yes
Cable management Yes
Built-in soundbar No
Twin tuner No
Instant Game Response Yes
One Connect port No
Annual energy consumption 182.09 kWh
HDMI Yes
Auto digital tuning Yes
Country of origin South Korea
Headphone connectivity Bluetooth
Mains power Yes
Picture mode Vivid, Standard, Eco, Cinema, Sports, Game, Filmmaker, (ISF)Expert(Bright Room), (ISF)Expert(Dark Room)
USB ports quantity 2
Wall mounting kit No
App store LG Content Store
USB playback Yes
Sound technology AI Sound Pro (Virtual 5.1.2 Up-mix)
Processor α7 AI Processor 4K Gen6
Hybrid Log-Gamma (HLG) Yes
Aerial input 2
DVB DVB-T2/T, DVB-C, DVB-S2/S
Digital audio out 1
Picture enhancement AI Picture Pro
Stand Yes
Smart TV applications BBC iPlayer, ITV Player, All 4, My5, UKTV, Explore Freeview Play, Britbox, STV Player, RTE Player, NOW TV, Netflix, Amazon Prime Video, Rakuten TV, Disney+, Apple TV, YouTube, YouTube Kids, Sky Store, Twitch, Paramount+, Pluto TV, Chili, DAZN, Lionsgate+, Geforce Now, Utomik, Blacknut, Sky News, Peloton, TikTok TV, BBC Sounds, Spotify, Apple Music, Amazon Music, Deezer, Tidal
Analogue tuner Yes
BRAVIA Sync No
DVB-T2 tuner Yes
S-Force Front Surround 3D No
S-Master No
Stereo sound Yes
Surround modes Dolby Atmos, AI Sound Pro (Virtual 5.1.2 Up-mix)
SmartFeatures webOS UI, Quick Cards, Home Hub
Component video In/Out 0

Additional information

Display diagonal

195.6 cm (77")

Display technology

OLED

Tuner type

Analog & digital

Smart TV

Yes

Operating system version

23

Apple AirPlay 2 support

Yes

Music apps

Amazon Music, Apple Music, BBC Sounds, Deezer, Spotify, Tidal

Number of speakers

2

Audio decoders

Dolby Atmos

Wi-Fi

Yes

Wi-Fi Direct

No

VESA mounting

Yes

Stand type

Center stand

Subtitles function

Yes

Ambient light sensor

Yes

Processor cores

4

AMD FreeSync

Yes

4K Ultra HD upscaling

Yes

Parental control

Yes

DVD player

No

Common interface (CI)

Yes

Audio Return Channel (ARC)

Yes

Composite video out
Digital audio coaxial out
RF ports quantity

2

RF output
ECO mode

Yes

Sleep timer

Yes

Firmware upgradeable via

Auto upgrade wizard, Network, USB

Power consumption (typical)

131 W

Power consumption (sleep)

0.5 W

Energy efficiency scale

A to G

Depth (with stand)

270 mm

Weight (with stand)

30 kg

Depth (without stand)

55.3 mm

Weight (without stand)

26.7 kg

Stand depth

27 cm

Quick installation guide

Yes

User guide

Yes

Package width

1879 mm

Package height

1130 mm

Package type

Box

Cables included

AC

Remote control type

Magic Remote

E-manual

Yes

3D

No

Motion control

No

No gap wall-mount

No

Apple HomeKit support

Yes

Built-in soundbar

No

Instant Game Response

Yes

Annual energy consumption

182.09 kWh

Auto digital tuning

Yes

Headphone connectivity

Bluetooth

Picture mode

Vivid, Standard, Eco, Cinema, Sports, Game, Filmmaker, (ISF)Expert(Bright Room), (ISF)Expert(Dark Room)

Wall mounting kit

No

USB playback

Yes

Processor

α7 AI Processor 4K Gen6

Aerial input

2

Digital audio out

1

Stand

Yes

Analogue tuner

Yes

DVB-T2 tuner

Yes

S-Master

No

Surround modes

Dolby Atmos, AI Sound Pro (Virtual 5.1.2 Up-mix)

Component video In/Out
HD type

4K Ultra HD

Native aspect ratio

16:9

Operating system installed

webOS

Screen mirroring

Yes

Video apps

All 4, Amazon Prime Video, Apple TV, BBC iPlayer, BritBox, Chili, DAZN, Disney+, Freeview Play, ITV Hub, My5, NOW TV, Netflix, Rakuten TV, Twitch, YouTube

Sports apps

DAZN

RMS rated power

20 W

Sound modes

AI Sound Pro, Clear Voice Pro

Audio system

Dolby Atmos

Bluetooth

Yes

Miracast

Yes

On/off switch

No

Game mode

Yes

Dolby Vision

Yes

Dimming type

Pixel Dimming

Multi-screen

Yes

NVIDIA G-SYNC

Yes

Auto standby

Yes

USB recording

Yes

HDMI ports quantity

4

HDMI version

2.0/2.1

Ethernet LAN (RJ-45) ports

1

Composite video in
Digital audio optical out

1

Digital audio coaxial in
RF input

2

Voice control

Yes

Picture-in-Picture

Yes

Auto power off

Yes

On/Off timer

Yes

Works with Amazon Alexa

Yes

Works with Samsung Bixby

No

Power consumption (standby)

0.5 W

Energy saving mode

Yes

Width (with stand)

1723 mm

Height (with stand)

1043 mm

Width (without stand)

1723 mm

Height (without stand)

992 mm

Stand width

74.9 cm

Screws included

Yes

Quick start guide

Yes

Manual

Yes

Package depth

285 mm

Package weight

42.8 kg

Mounting kit

No

Remote control included

Yes

Smart Remote included

Yes

DisplayPorts quantity
Wall bracket

No

Batteries included

Yes

Cable management

Yes

Twin tuner

No

One Connect port

No

HDMI

Yes

Country of origin

South Korea

Mains power

Yes

USB ports quantity

2

App store

LG Content Store

Sound technology

AI Sound Pro (Virtual 5.1.2 Up-mix)

Hybrid Log-Gamma (HLG)

Yes

DVB

DVB-T2/T, DVB-C, DVB-S2/S

Picture enhancement

AI Picture Pro

Smart TV applications
BRAVIA Sync

No

S-Force Front Surround 3D

No

Stereo sound

Yes

SmartFeatures

webOS UI, Quick Cards, Home Hub

Brand

Lg